How brands are using humor well on Twitter

Updated: Jul 2, 2020

Did you know people love to share their true opinions online? And if you haven’t noticed yet, Twitter has become a universally desired destination for brand discussion. Our influencers, chosen and trusted brands, and friends are building personas that represent core values, researched demographics, and <insert another brand metric>...whether you like the brand or not.

Don’t ignore this self-evident truth, branding is real!

Then once you intentionally represent your brand remember: People (1) are blunt about there opinion when they have the anonymity of social media, and (2) take time to review online before formalizing any final opinions.

It can be difficult to combat the social-verse and its varied opinions, but it’s important to know who you are as a brand and what defines your voice. Also, make plans on how to stay strong and consistent because it makes a difference.

In this complicated world of marketing, one size doesn’t fit all. We think humor as a brand on Twitter is pretty awesome, and it sure is nice when it’s done well. We want to tip our hats to the brands below, they’re killin’ it with humor.

Thank you. We see you.

Please keep blazin’ your sharp, witty trail so we can keep laughing with and at your brands.


The Twitter brand interaction data shows that Oreo is always ready to showcase the funnier side of their brand with whip-smart efficiency. Remember, in 2013, when the power went out at the Super Bowl and Oreo instantly posted a tweet with the title: “You Can Still Dunk in the Dark” and the caption below it was “Power Out? No Problem”. That meme was retweeted 10,000 times within just one hour and brought even greater returns to Oreo in the long run. Their ability to comment on something so quickly after it happened kept their post relevant and meaningful, like someone passing you a wet-nap right after you finish a rack of ribs. #clutch

Old Spice

They are known for their surreal viral commercials based on Isaiah Mustafa, the former NFL athlete. Within the past few years, Old Spice has created its own space in the heart of customers through their hilarious posts on Twitter and Facebook. This company is known for being the quirkiest and loudest voice for the prevention of the well-know dude stink; including their recent twitter war with Taco Bell. Don’t mind Old Spice over here, just keepin’ it real.

Taco Bell

Well, I have to admit. I hate to love them. But, a fast-food chain that fills craving stomachs every day can definitely rule minds too with their ridiculous social posts. They always shine with their impressive comebacks and clever photo updates that make everyone smile. Now, what set’s them apart? Taco Bell always leans on its human side. It leads their unique personality in the competitive market, building on their authenticity and using relevant images to support their voice.


Casper is one of the most popular mattress brands in the American market, and they are becoming known for capturing audiences’ attention with their humorous one-liners. Their famous “Tweeting Mattress” won the best overall Twitter presence award while raising its brand awareness to a great extent. They are always ready to add some cute and impressive updates on social media websites, and it always results in huge success in the competitive market.

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