Are you in a competitive industry, but you want to make an impact through your social media channels? Are you just getting into making your social image tiles and need a few tips on how to make them look like a pro?
It may seem a little complicated at first, but once you dive into the creative process, you'll see how fun it can be to create compelling social media image graphics!
If you are leading social media campaigns, you're probably using imagery already. But, are you choosing the best images to capture your audience's attention? Are you getting the most out of your ad campaigns? There are over 2.2 billion active users daily on Facebook, and 62% of small businesses feel like their Facebook ads are failing.
To get someone's attention through your social media image, here are four tips to consider!
Four tips for making an engaging social media image:
1. Create engaging visuals.
According to a Social Media Industry Report, 32% of marketers say visual images are the most critical form of content for their business, with blogging in second (27%). But your pictures should not be generic images that are seen everywhere. When you want to make an impact, it is essential to find images that are relevant to your specific niche.
We like to focus on these four image qualities: adequate brightness, liveliness, clarity, and ingenuity. Stick to your brand pillars, whether that's the professional expert or the playful peer. If you include people in your visual, be diverse in background, race, age, and genders. Please go through the brand exercise of identifying your buyer personas so you can appeal to their needs. If you know who your target audience is, it's easier to identify the aesthetics of images.
2. For your brand's sake, remember channel best practices.
Some of the most popular social media channels have their quirks to remember when posting images. On Facebook, there's that ole' 20% rule. The most successful Instagram posts are believed to have images with clear texture, single dominant color, and brighter appeal. Go for low saturation images or filters that are relatively faded. Whatever you choose, be consistent throughout your channels to optimize your brand's impact. 3. Visualize your content.
Understand your audience—launch campaigns with images that deliver useful information that speaks to their pain points. According to BrainRules, "when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later." So, use interesting, diverse imagery that aligns with your content themes. Chose images that convey information with clarity and effectiveness. Your campaigns should appeal to your users.
4. Lead call to action.
Social images aren't successful just because of the way they look. Use a call to action (CTA) to let the reader quickly know what you want from them! Do you want them to schedule a demo? Download a product? Read a free e-Book? Or learn more? A/B test your CTAs to see which aligns closest to your target audience. And remember, a CTA doesn't have to mean a sales pitch! You can be effective without being pushy.
As a whole, social media has the potential to take your business to a new level. You must understand your audience, their journey with your company, and when to serve specific content to them. If you don't know where to start or need help to take your business from 0 - 100, email us now!
>> want to download a free guide on social media image sizes by platform? Check out this blog post. <<